Social media can be a hindrance to your work-at-home life if you let it become a distraction. However, it provides some invaluable tools for you, particularly if you are working from home for yourself. Learning to use social media effectively could be your key to success.
1. Make Professional Connections
When you work from home, business lunches and chance meetings in the elevator simply don’t happen. By using social media to follow and engage with professionals in your sector, you can continue making professional connections even while ditching the commute.
2. Make Social Connections
Working from home can be quite lonely. Some social individuals feel incredibly isolated when they start working from home. Social media provides a way to connect with others socially to eliminate this drawback.
3. Give Yourself a Break from Work
Sometimes you just need a little break when you are working from home, but you may not have time to go clean a bathroom or fold a load of laundry. Spending five to ten minutes on a social media site can give you that break.
4. Find New Jobs
If you are working from home on a freelance basis, social media provides access to a range of job search tools. Use LinkedIn to showcase your current work and resume, follow sites that post jobs through Facebook and use Twitter to search for hash tags that may indicate potential opportunities in your field.
5. Promote Your Work
Promote your work through articles, pictures and updates on social media. You never know who may come across it and choose to hire you for a project or purchase your product.
6. Position Yourself as an Authority
Position yourself as an authority in the field by following the pros, posting authoritative articles and sharing helpful tips. The more authoritative you seem, the better your chances of success will be.
7. Watch the Competition
If you are working from home for yourself, you need to know what your competitors are doing. Watching via social media makes it easy to keep tabs on the competition without being overly obvious.
8. See What the Pros are Doing
In addition to your immediate competition, you can use social media to see what the pros are doing. Since you want to strive to become one of those pros, following them will help you streamline your own efforts and maximize your effectiveness.
9. Sell, Sell, Sell
Some types of businesses can be run almost entirely on social media. Fox Business indicates 20 percent of home-based business use social media alone, without a conventional business. This can be an affordable way to run a sales-based business.
10. Engage Personally with Customers
People work with companies and individuals who they trust. Social media gives you the chance to build that personal connection even while working from home. Use it to put a face with your name and a personal touch to your business to create trust.
11. Advertise Where Your Customers Are
Your customers are using social media. In addition to the free promotion this affords, you can use social media to advertise your services through paid advertising and more effectively reach those customers.
12. Expand Your Geographic Reach
Social media gives you the chance to find clients all over the world. If your product or service is something that is not tied down to your geographic location, you can use social media to expand your outreach and take it, literally, to the world.
13. Further Your Knowledge
Keeping up with the latest trends in your industry or service area can be overwhelming, especially in a digital world where things change overnight. Using social media keeps you in the loop. Just make sure you are following the leaders in your industry to make the most out of your social media accounts.
14. Cheap Branding Tactic
Branding is not always difficult, but getting word out about your brand is the challenge. With social media, your brand can be broadcasted with much less expense. Keep your messages and posts professional and branded to your business, and watch how quickly your identity spreads.
15. Use Analytics
When you post something to social media, you can track its effectiveness by watching the engagement it creates. Facebook likes and Twitter re-tweets can show you when you have an effective message or offer. While these analytics are not perfect, they can help you streamline your efforts and get your message out there.